Eliminating the Friction in Construction Procurement.
Our Story
From Tiles to Total Procurement: The Sellersplug Story
SellersPlug is South Africa's leading online building material wholesaler, connecting contractors with trusted manufacturers. We didn't start as a tech company; we started in a garage in 2020 as builders, selling only tiles. Our first mission was simple: eliminate the contractor frustrations we knew too well—endless markups, delayed deliveries, and poor communication.
We quickly realized procurement, the backbone of every project, was broken, especially for small contractors. We asked: "What if construction procurement could actually work for builders?"
We built Sellersplug to be the solution: a single digital roof connecting sourcing, fast job-site delivery, and flexible financing. Today, we've grown from a few boxes of tiles to a nationwide procurement partner, delivering everything from cement to steel.
Our philosophy remains the same: Built by builders, for builders. We use technology to enhance, not replace, the fundamental relationships needed to build better, faster, and smarter.
Procurement is Broken. Sellersplug Fixed It.
Verified Suppliers
Source quality materials from our pre-approved network with transparent, live pricing.
Site-Direct Logistics
Utilize our logistics for fast, reliable, and consolidated delivery to any job site.
Trade Accounts
Access flexible trade accounts that keep your cash flow healthy and your projects moving.
Who We Serve
Contractors
Real Estate Developers
Hardware Stores
Project Managers
Specialized Building Supplies for Contractors & Hardware Stores
Our Strategic Partners
Innovate. Procure. Build.
Procurement Perfected. Build Smarter, Not Harder.